Saja Alani is the owner and creative force behind Mawaddah Productions, a Boston-based wedding videography studio known for its cinematic, documentary-style storytelling. Her films capture the emotion and authenticity of every celebration, weaving together artistry, heritage, and heartfelt connection.
Before working together, Saja was using HoneyBook but with no automations in place. It was serving more as a tracker than a true system. Between the platform’s price hikes and the limitations she was running into, continuing to use it just didn’t make sense. On top of that, many of the wedding planners she collaborated with preferred Dubsado, making the switch a natural next step.
When Saja came to me, she had just welcomed her first child and was feeling the weight of trying to manage everything manually: inquiries, emails, contracts, payments, and timelines, all while running a thriving creative business. She wanted to save time, elevate her client experience, and align her backend systems with the same intentionality she brings to her films.
The Challenge
Before Dubsado, Saja was juggling:
• Emails, proposals, contracts, and invoices sent one by one
• No automation to handle inquiries or follow-ups
• Manual tracking of client details and deadlines
• A disjointed brand experience between her website and CRM
It was too much for one person to manage, especially while navigating pregnancy, postpartum, and motherhood.
The Goals
Saja wanted to:
• Save time and mental energy so she could focus on her clients and her family
• Create a consistent, branded client journey that reflected the luxury and emotion of her films
• Automate repetitive admin work without losing her personal touch
• Transition to a CRM that better aligned with her workflow and industry
The Solution
We built a fully customized Dubsado setup that brought both her systems and her brand together.
Her setup included:
- A branded client portal aligned with her website and film aesthetic
- Streamlined workflows from booking to film delivery
- Custom proposals, contracts, and invoices that matched her visual identity
- Custom questionnaires to collect timelines, shot lists, and details
- Automated payment schedules, reminders, and thank-you messages
- A seamless post-wedding follow-up and review request sequence
The result: a professional, elevated client experience that runs smoothly while Saja focuses on storytelling and family life.
The Results
While every filmmaker’s numbers look different, Saja’s transformation was clear:
- Hours reclaimed every week that were once lost to manual admin work
- A consistent, on-brand client experience that mirrors her website’s elegance
- Confidence and peace of mind knowing every client journey runs automatically, from first inquiry to final film delivery
- Better collaboration with planners who also prefer Dubsado’s streamlined experience
“I highly recommend Kim as a Dubsado specialist and expert! Without her help automating my workflows and aligning my CRM branding with my website, I would have truly struggled with business operations through pregnancy and postpartum. She walked me through each step of the process, was extremely organized, and always figured out how to make my creative designs a reality. She was prompt to answer any questions I had with understanding and expertise. Anyone who uses Dubsado or is looking to transfer CRMs should hire her immediately!”
— Saja Alani, Mawaddah Productions
Lessons for Other Wedding Pros
- A branded system is part of your client experience. When your CRM looks and feels like YOU, clients feel the difference.
- Automation protects your energy. As a mom and business owner, Saja needed her workflows to work for her, not the other way around.
- Choose systems that fit your business. The right tools should support your values, workflow, and client experience seamlessly.
- Done right, Dubsado feels personal. Every email, form, and reminder still sounds like you; it just happens automatically.
Ready to Streamline Your Business?
Saja’s story proves that automation isn’t just about saving time; it’s about creating space for what matters most.
If you’re ready to trade burnout for balance, let’s create a Dubsado setup that brings your brand to life and gives you back your time.
👉 Book a call here.
view + leave comments . . .