Meet Lauren Kinton
Lauren Kinton is a luxury bridal hairstylist known for her elegant artistry and calming presence on one of the most important days of her clients’ lives. As one of Lauren’s longtime clients myself, I’ve had a front-row seat to the incredible experience she creates. She pours so much care into every detail, from trial appointments to the wedding day itself, and it’s clear how much brides value the calm confidence she brings.
When Lauren reached out about streamlining her backend systems, I was thrilled to help her bring that same level of polish and professionalism to her business operations. At the time, she was also a brand-new mom balancing a growing business with the demands of family life.
But behind the scenes, things weren’t nearly as seamless. Every email, contract, and invoice was being sent manually — a time-consuming process that left her stretched thin and wishing she could give her brides a smoother, more elevated experience.
The Challenge
Behind Lauren’s polished presence, the reality was messy. Before Dubsado, she was:
- Writing and sending every client email by hand.
- Drafting contracts and invoices one by one.
- Manually following up to confirm details, collect bridal party information, and request reviews.
Not only was this eating up hours each week, it also meant her client journey didn’t feel as elevated as she wanted. With weddings booked several months in advance, the endless back-and-forth was overwhelming.
The Goals
Lauren wanted to:
- Save time so she could focus on her brides — and her growing family.
- Automate routine admin work without losing the personal touch.
- Elevate her client experience to match the quality of her artistry.
The Solution
We designed a custom Dubsado setup built around her unique bridal services. Together, we mapped out her client journey and automated nearly 90% of it.
Her setup included:
- Branded proposals and contract templates.
- Automated invoices and payment reminders.
- Smart questionnaires at 6 and 3 months out to gather bridal party details, timelines, and addresses.
- Automated follow-ups if forms weren’t completed.
- Check-in emails that doubled as opportunities for bridal trials and rehearsal dinner hair.
- A post-wedding thank-you and review request sequence.
The result: a seamless journey that feels personal, polished, and stress-free — for both Lauren and her clients.
The Results
The transformation speaks for itself:
90% of her process is now automated (18 out of 20 steps).
That means each year, Dubsado automatically handles 360 out of 400 tasks, leaving just 40 manual steps — and those come with built-in reminders.
129 hours saved every year, broken down as:
53 hours writing & sending emails.
58 hours creating & customizing forms.
18 hours on random project management tasks.
$12,900 in annual value of her time freed up.
At today’s pricing, that’s a 416% ROI in year one, with the workflows continuing to save her time and money long-term.
Lessons for Other Wedding Pros
- Automation doesn’t mean impersonal. Every touchpoint can be customized to sound like you while still saving time.
- Check-in points matter. Gathering details at 6 months and 3 months out prevents last-minute stress for both you and your clients.
- Your client experience is your brand. When the backend feels as luxurious as the service you provide, clients notice.
Ready to Elevate Your Business?
Lauren’s story is proof that you don’t have to choose between giving your clients a high-touch experience and having a life outside of work. With the right systems, you can have both.
If you’re ready to trade manual chaos for a seamless, automated client journey, let’s talk about creating a custom Dubsado setup tailored to your business. Book a call here: www.kimvargo.com/contact
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